Classically trained in small/medium/large-format film across advertising, portraiture, fashion, architecture, landscape, and documentary. Expertise in studio lighting, visual composition, film processing/printing, digital editing workflows, and industry techniques. Extensive experience in photojournalism, humanitarian/development photography and videography, plus video production and post-production. Advanced knowledge of multimedia intellectual property, personal data protection, and generative AI imagery.
Native-level proficiency coordinating with photographers, videographers, and global offices to deliver compelling content across digital and traditional platforms. Strong photo/video research background. Extensive experience administering Orange Logic Digital Asset Managers (DAMs) and building capacity for ethical multimedia production, distribution, and archiving.
Audience-centric strategy that drives engagement and strengthens organisational reputation; emotionally engaging, insight-driven storytelling with emphasis on ethical imagery and familiarity with high-value audience income streams.
Collaborative leader fostering psychologically safe, high-performing teams; senior technical advisor on imagery ethics and reputation/financial risk related to imagery; committed to inclusive representation in visual narratives.
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